# SecondFirst

> AI first? We put you SecondFirst. The thing your business has that no model does is the real first. We bring the AI; you keep your eyes on it. SecondFirst, Melbourne.

## What are you really after?
- "An AI assistant for our customers" — underneath: Know every customer by name
- "Agents to automate the paperwork" — underneath: Keep the craft, lose the admin
- "Put all our data into AI" — underneath: Get our records in order
- "An AI to answer every enquiry" — underneath: Look after people better
- "Use AI to predict what goes wrong" — underneath: Stop the same things going wrong

## AI is our second nature.
- We grow the AI around what you want: agents, automation, the unglamorous data work, all of it aimed at what you want.
- Let’s make it yours. https://secondfirst.ai/contact/

## What we’re growing.
- Open MCP Apps (Open source · growing in public): MIT licensed. Published on npm and listed in the official MCP Registry. https://github.com/2nd1st
- openmcp.app (Live · free): Its apps open in Claude, ChatGPT and on the web. Not yet listed in either app directory. https://openmcp.app
- Gretel (App Store): On the App Store for iPhone and Apple Watch. Part of lemomo, our consumer line. https://gretel.lemomo.ai
- A WebXR education analytics platform (In production): In production use in a university research collaboration. Built and run by SecondFirst on its own infrastructure.

## On the record
- Legal name: SecondFirst Pty Ltd
- ACN: 701 727 237
- ABN: 37 701 727 237
- Registered: 25 August 2026, Victoria
- Based in: Melbourne, VIC
- Ownership: Founder-owned
- Founder & director: Leo Zhang
- Partnership: OpenAI Select Partner
- Open source: github.com/2nd1st

## Contact
- We’re AI-native and growing fast. What you want gives it direction.
- Right now we’re looking for our first industry: businesses without a technical team.
- Email: hello@secondfirst.ai

## Pages
- [Home](https://secondfirst.ai/)
- [Work](https://secondfirst.ai/work/)
- [Company](https://secondfirst.ai/company/)
- [Contact](https://secondfirst.ai/contact/)